Our Firm
Pop’s Capital is led by a team with experience in operating businesses, beverage-sector strategy, and financial services. Together, the Corporation’s directors bring complementary expertise in capital formation, operational due diligence, portfolio oversight, governance, and investor relations.
By combining entrepreneurial, industry, and financial services perspectives, Pop’s Capital is positioned to evaluate opportunities with both an operator’s discipline and an institutional approach to risk management and long-term growth.
Alero has more than 16 years of experience building and scaling operating businesses, with a background in operational leadership, capital formation, and business systems. His experience includes developing multi-location operations, managing cross-border supply chains, and supporting growth-stage businesses within the beverage alcohol sector.
At Pop’s Capital, Alero leads capital formation, corporate governance, and investment strategy. He applies an operator’s perspective to underwriting and risk management, with an emphasis on cash flow discipline, prudent portfolio construction, and long-term scalability.
Matt brings more than 20 years of experience in the beverage industry, with expertise spanning supply chain development, finance, and market execution. He has worked across the wine, craft beer, spirits, and ready-to-drink sectors, supporting both early-stage brands and established producers.
Matt has experience developing compliant supply chains, optimizing operating structures, and implementing route-to-market strategies across the three-tier system.
At Pop’s Capital, Matt contributes technical due diligence, operational analysis, and industry expertise in evaluating beverage-sector lending opportunities and supporting portfolio companies.
Natalie Fisher brings more than 17 years of experience in Canadian banking and financial services, with a background in client advisory, financial services operations, and professional development.
Throughout her career, Natalie has supported advisor and leadership teams within large financial institutions, developing structured processes, supporting investment planning, and maintaining strong operational standards.
At Pop’s Capital, Natalie contributes experience in investor relations, financial services operations, and corporate governance, supporting disciplined processes and a consistent, professional investor experience.